December 29, 2018 – January 19, 2019  What is it all about?  The International Winter University Programme is a short-term program taught in English. Students can choose between two modules:

International Marketing and Sales: This module deals with the growing importance of Marketing Management for the success of a product and the company. Students will learn how to manage complex international marketing concepts. Different requirements of BtoB and BtoC customer segments, various industries as well as of selling services or products are considered in this module study.

Between Poverty and Conservation: Socio-Economics of Smallholder Farming in the Tropics: Based on real-world research data, students learn to integrate social science and micro-economics concepts and methodology. Specifically, livelihood choices of smallholder farmers living at the edge of national parks in countries such as Indonesia, Madagascar or Chile are studied. Insights are applied to assess policy options.

Participants: The program is aimed at advanced undergraduate & graduate students with an academic background in Business Administration, Management Studies, Marketing, Social Sciences, Geography, Political Sciences, Agriculture, Environmental Sciences and other related disciplines.

Why Darmstadt? Darmstadt is at the heart of Europe. Right within the metropolitan Rhine-Main region, next to Frankfurt, home of the European Central bank and the financial center of Europe, centrally located in Germany and within easy reach of France, Switzerland or the Netherlands.

The program includes seminars, project work and lectures taught in English, hands-on experiences in labs, company visits, sightseeing and lots-of-fun-activities, an international and intercultural classroom, New Year’s Eve celebration in Berlin, instruction by professors, practitioners and experts in the field, German language classes for beginners and advanced learners, students from Germany and from all around the world.

Participants can receive 6 ECTS-credits in total.

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